Creating a company logo requires specific expertise and a lot of factors like colors, fonts, layouts, design, etc. While it must be an eye-catching design, the brand’s essence must be involved in its appeal. It would be very wrong to create the best quality logo that merely connects with the brand in any way.
We understand that logo designing is not child’s play. Many website designers or graphic designers are also not capable of providing the right logo justifying every brand. So, being a non-designer, the job becomes a highly typical and hassled process. Do not worry, as we have numerous suggestions that can make you confident to make the best logo design.
Before diving into the details, we would like to mention the logo generator tool. It brings complete flexibility for non-designers to play around and create an iconic logo with step-by-step guidance.
Now, let’s explore the breakdown of the successful business logo design process:
Research About The Brand:
Many of us might be thinking that research is tedious. Some even try to jump right into the company logo design without any beforehand analysis. The drawback is there won’t be any clearance of the process or requirement. Research is an important step in designing your company logo or starting a side hustle for client projects.
The business logo is directly concerned with the company’s identity and must be justified with its credibility. So, here are some of the questions for which you need clarification before moving ahead with the logo design:
- A) What is the targeted audience? How will the brand logo connect with them?
- B) Who is the business competition? How is the top competitor’s logo design?
- C) Which are key adjectives fitting with brand value?
- D) What is the business registered name? Is a slogan required?
- E) Where will the logo be showcased/used?
There might be some more queries, but the above-listed ones will assist in discovering how the design should be. Once things are cleared, choose an automated logo generator for hassle-free and creative logo designing.
Learn Basic Of Logo Design:
Earlier, designing a business logo was a piece of cake, and there was no need for software. But, with the advancement of technology, it’s possible to design a logo in minutes with an online logo generator.
But, you need to take care of various other aspects to craft the best quality design. These are mandatory to keep it simple, unique, and appropriate for customers. Avoid copying as you might end up making a blunder and plagiarism. Try to keep a unique approach with a clear thinking process to get the same visible in the final logo.
There are three major sorts of logos that provides the essential simplicity:
- A) Classic Wordmark Logo
- B) Monogram Letter Logo
- C) Combination Logo Of Woodmark & Symbol
There are a lot of logo shapes and layout choices to make the right impact among the customers. Conditions are suitable for both containers or symbols in logo designing. You need to choose the right container or sign for the business and scale to the perfect size. Try circles, squares, triangles, orientations with stacked text to get a comprehensive style.
The usage of the symbol can enhance the brand appeal and visibility. All you need to do is to decide the right place for its use. Try to take examples from the past popular work and craft your idea with the right slogan.
Get Right Color, Font & Symbols:
Now is the time to jump into designing the company logo based on the above research key points. There are three major factors to decide before starting the work:
A) Logo Colors:
Don’t go for the colors that you like. It is the usual approach of non-designers, and that can land you in waste of time. The color choices must be evoking the emotions or message of the brand. Try to ask some if brand representation can be justified with red, yellow, or orange. Or it would help if you moved towards the darker shade. Please keep checking the competitors and make sure to keep your differences from them.
B) Logo Fonts:
It isn’t very clear to choose the right logo font among thousands of choices. The majority of the designers go for the incorrect font that doesn’t fit the brand identity at all. Some common choices work in most cases – Serif fonts, Sans-serif fonts, Script fonts, Modern fonts, Display fonts, etc.
C) Logo Symbols
Symbols can be the pictorial representation for the business logo and work in the majority of cases. All you need to do is choose the right symbol that can give a clear idea about the brand. Customers can see the design element and communicate in a better way.
Designhill provides logo makers with perfect options for colors, fonts, and symbols that fit the brand and niche. Anyone can rely on it to get the right brand logo in minutes.
Design A Logo:
Start designing the logo using DIY options. You can start creating it from scratch or buying and editing a customizable logo template. There is an alternate way to choose an online logo generator that can offer quality design at affordable prices. The best part is that you get to choose from the available templates or design a unique one.
Testing & Finalization:
Once you’ve finalized the design of the company logo, it’s time to indulge in the testing phase. if it is scalable and fits anywhere for promotion or marketing purposes too. Check the logo with transparent background and black-white combination. Check if logo resizing is easy for social media channels and doesn’t get distorted at all. Prepare multiple variations with compliance with brand guidelines.
Designhill brings a DIY logo maker tool to generate a logo for free. It has been designed with advanced technology keeping all the above-listed factors inbuilt in its features. They have hundreds of ready templates and the editor to create one on your own.