Business

5 Top Tools for Video Marketing For Business Growth

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Video marketing has become an essential part of business growth strategies. This is because people have become accustomed to engaging content which appeals to the senses. Video is the perfect medium to get your point across because audiences absorb and understand visuals better than just text. In addition, video platforms like YouTube and TikTok are extremely popular with a younger audience, who are the up and coming target market for most companies these days. Over the past few years, network providers like Spectrum have made all sorts of online more accessible by providing economical Spectrum TV packages. Therefore, videos load much faster than they used to and are a great way to get your point across.

However, making videos can seem like an intimidating prospect. But that’s no reason to miss out on their potential to grow your business. There are thousands of tools out there which let you make, edit, and track videos easily. These tools are quite simple to use, and are widely available. In addition, they’re usually suitable for businesses of every size. Here are a few tools you can start off with.

Table of Contents

Animoto

Animoto features a large number of storyboard templates you can use to create your videos. This video editing tool is perfect for marketers, as it utilizes a simple interface. These videos are more often slideshow type clips, with numerous text fonts, colors, effects, stock photos, and music available.

All you have to do is upload your clips, and then edit them with Animoto. Make them as engaging and fun as possible, and you’ll end up with a video that looks professionally made.

TubeBuddy

You must track the metrics of all your marketing efforts, video or otherwise. While YouTube’s own metrics are quite useful, you would really benefit if you used TubeBuddy. It helps you with video SEO, keyword research, social media monitoring, and competitor analysis. Furthermore, it even lets you run A/B testing on your videos, so you can figure out the right campaigns to make your business grow.

It makes video marketing quite convenient, with post scheduling, comment filters, and bulk copy cards, so that life is much easier for you. You can also run contests using TubeBuddy, and choose the appropriate thumbnails for all your YouTube videos. The best part is, there’s little installation effort required. All you have to do is get this tool, and it will automatically integrate with your YouTube channel.

Sellamations

These days, videos which promote brands through doodle animations are quite popular. Sellamations lets you produce such videos in a smooth and high-quality manner. It even has a list of voiceover actors you can hire to add to these videos and make them stand out.

This is quite an endearing way to market your brand and is an excellent method to demonstrate your business’s features. So, use this tool to make these videos in a highly efficient way.

Agorapulse

Even though Agorapulse is primarily a social media marketing tool, it is incredibly useful for video marketing as well. It works well with Instagram, Facebook, and Youtube, all three of which are hotbeds for video content. This easy to use tool is available as a Chrome extension, and is quite convenient.

Furthermore, it helps you discover the right hashtags, schedule posts, manage comments, and track follower interactions. These insights will let you plan your video content strategy much more incisively, and get the conversions you need to grow your business. You can even export these reports in ppt or csv format, and share them with the relevant stakeholders.

Filmora

Filmora is an excellent video editing tool which lets you create the most gorgeous and professional-looking videos out there. It is quite customizable and lets you adjust everything from the playback speed and color to the brightness, speed, and rotation. It even has a mobile app, if you want to edit videos on the go.

Furthermore, Filmora guides you through its features with short video tutorials, so you can use them to their best potential.

To sum up, there are numerous tools out there to help you with video marketing. Choose the right mix, and make your content shine!

Video marketing has become an essential part of business growth strategies. This is because people have become accustomed to engaging content which appeals to the senses. Video is the perfect medium to get your point across because audiences absorb and understand visuals better than just text. In addition, video platforms like YouTube and TikTok are extremely popular with a younger audience, who are the up and coming target market for most companies these days. Over the past few years, network providers like Spectrum have made all sorts of online more accessible by providing economical Spectrum TV packages. Therefore, videos load much faster than they used to and are a great way to get your point across.

However, making videos can seem like an intimidating prospect. But that’s no reason to miss out on their potential to grow your business. There are thousands of tools out there which let you make, edit, and track videos easily. These tools are quite simple to use, and are widely available. In addition, they’re usually suitable for businesses of every size. Here are a few tools you can start off with.

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